Excelsior Correspondent
JAMMU, Jan 23: Daljit Sudan and Niiaashi Brand Showroom has been opened here today.
The showroom showcasing products by two different brands Daljit Sudan (apparels) and Niiaashi (jewellery) is being owned by Daljit Kaur and Ashveen Kaur.
The showroom was inaugurated by Corporator Jammu Municipal Corporation (JMC) Neena Gupta, who was chief guest on the occasion while SHO Channi Himmat Inspector Karan Chalotra was guest of honour.
Speaking on the occasion, Corporator Neena Gupta appreciated the efforts said that in today’s contemporary world, it is important for women to take up small business and contribute in Atmanirbhar Bharat.
“I am very happy that a brand which has made waves in Nepal for years is now coming to Jammu. There is a need to encourage the women who are taking their own path to success”, said Gupta.
Daljit Kaur and Ashveen Kaur said that they are making every effort to showcase their designs as there is high demand for these among the people.
Brand ‘Daljit Sudan’ was originally opened in Nepal about 10-years ago. Many of the designed outfits of the brand have been worn by many celebrities in Nepal.
Brand has also been featured in Nepal Fashion Week-2014, 2016 and 2017.
In Jammu, the brand will be open to public for purchasing traditional wear, mainly focusing on Kashmiri embroidery and will always try to promote Kashmiri craftsmanship.
Niiaashi deals in minimal contemporary jewellery. It has been in business for the last three years. Jewellery designed by the brand has been worn by famous faces of Bollywood like Sonam Kapoor, Katrina Kaif, Bhumi Pednekar and Niti Mohan.
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