In respect of films, shooting of scenes in and at various scenic spots, even along the Jammu Srinagar National Highway by film makers has been invoking lot of interest , zeal and loving artistic creativity in the people of Jammu and Kashmir. There used to be a continuous process of shooting of movies and visiting the then state by the crew, cast and other persons connected with the Film Industry providing ample commercial and employment opportunities. After a lull of quite a few years, activities related to the art, music, film and related activities have started taking place again steadily.
That the first ever Jammu and Kashmir National Film Festival is going to take place for a week in the month of June is a development in its own way not only in the related field but the occasion providing an opportunity to have a congregation of best films, music, artists, film makers and proving as a source of inspiration and developing inquisitive instincts in appreciating the reality of creativity. Connectivity of thoughts, social and cultural novelties and that all taking place in Jammu and Kashmir, through the weeklong festival ,otherwise blessed by nature with all that ecosystem which helps in promoting, sensing , feeling and breathing new thoughts and creative orientation with respect to the world of art, music and films, shall be quite interesting. And, how would the event look like without Film Festival Award Ceremony has already been made a part of the festival as 40 such awards shall be given.
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