Excelsior Correspondent
JAMMU, Aug 19: CPI(M) leader Mohamad Yousuf Tarigami has submitted a letter to the Chief Election Commissioner of India, Rajiv Kumar Ranjan regarding challenges faced by the print media fraternity due to implementation of the Model code of Conduct (MCC) in Jammu and Kashmir.
“With the MCC in place, advertisements related to development have been suspended from the date of announcement of polls, until the completion of elections. While the adherence to the MCC is crucial, it is important to consider the severe impact this decision has on the already struggling print media industry in the region,” he explained in the letter.
Tarigami pointed out that the print media fraternity had also endured significant financial losses for the period of MCC imposed during recent Parliamentary elections, and they are now facing similar circumstances.
“Given the importance of a vibrant and functional media in a democracy, and in view of the financial challenges faced by the print media fraternity, it would be highly appreciated if an exception to permit advertisements distribution is made at the earliest,” said Tarigami in his letter to the CEC, adding that this would not only provide print media with much-needed relief but also ensure their sustainability, enabling them to continue playing its vital role in society especially during the electioneering process.
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